Bing and Google are two of the most popular search engines in the world. While both search engines are similar in many ways, there are some key differences between them. According to a recent report by Search Engine Journal, Google has a much larger market share than Bing, with Google accounting for 86.6% of the global search market, while Bing accounts for 6.7%. However, Bing provides good conversions and has a user base that shouldn’t be ignored. That 6.7% of search users accounts for millions who use Microsoft Bing every day.
From a search functionality perspective, the two search engines are similar, but Google offers more core features than Bing. For example, Google offers a wider range of search options such as books, flights, and scholarly literature, which Bing does not.
Google’s index is also much larger than Bing’s, with Google’s index containing hundreds of billions of web pages and being well over 100,000,000 gigabytes in size. In contrast, Microsoft Bing’s index is estimated to be somewhere between 8 to 14 billion web pages.
In terms of paid advertising, Google Ads carry higher costs-per-click and more competitive bidding than Bing Ads. Bing Ads, on the other hand, provide lower paid advertising costs and less competition.
Both search engines have their advantages and disadvantages. Google is the superior choice for most everyday searches with its accuracy, speed, and brand dominance. However, Bing brings its own strengths like multimedia and a privacy focus. The ideal approach may be having Google as the go-to and using Bing for niche use cases or alternate perspectives
Google and Bing are two of the most popular search engines in the world. While both search engines share some similarities, there are also some differences between them. Here are some of the key differences between Google and Bing:
Market Share: According to Statista, as of February 2021, Google accounted for 86.6% of the global search market, while Bing accounted for 6.7%.
Index Size: Google’s search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size. Microsoft Bing’s index size is estimated to be somewhere between 8 to 14 billion web pages.
User Interface: Google’s user interface is known for its simplicity and ease of use. Bing’s user interface is more visually appealing and provides more information on the search results page.
Functionality: Both search engines offer similar features such as text, image, and video search. However, Google offers more core features such as maps, news, books, flights, finance, and scholarly literature search.
Paid Advertising: Google Ads carry higher costs-per-click and more competitive bidding, while Bing Ads provide lower paid advertising costs and less competition.
AI Chatbot: Bing offers a chatbot that can assist with complex search queries
Google uses AI in search to analyze and understand the content of web pages, as well as to identify patterns in user behavior. This helps Google to better understand what users are looking for and to provide more accurate search results. Google’s AI technology is used to improve search in several ways, including:
- RankBrain: Google’s first attempt at using AI in search dates back to 2015. RankBrain helps Google understand how words are related to concepts and provides more accurate search results.
- BERT: Bidirectional Encoder Representations from Transformers (BERT) is a deep learning algorithm that helps Google understand the context of words in search queries. This helps Google provide more relevant search results.
- Neural Matching: Neural matching is a machine learning algorithm that helps Google understand the meaning behind search queries and web pages. This helps Google provide more accurate search results for complex queries.
- Multitask Unified Model (MUM): MUM is a new AI model that Google is currently working on. It is designed to understand information across multiple languages and modalities, such as text, images, and videos. MUM is expected to provide more accurate and comprehensive search results.
